Top 5 Social Apps on Android in Turkey: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top social apps on the Android platform in Turkey showcased varying trends in downloads, revenue, and active user engagement. This analysis, derived from Sensor Tower data, provides insights into the performance of these popular applications.

Instagram demonstrated consistent growth in both downloads and revenue. The app's weekly revenue peaked at about $56K at the end of October, while downloads surged towards the year's end, reaching approximately 201K in the last week of December. Weekly active users remained relatively stable, fluctuating slightly but maintaining a robust presence around 29M.

TikTok - Videos, Shop & LIVE experienced a steady increase in weekly downloads, culminating in over 220K by the end of December. Revenue also showed a positive trend, with weekly figures consistently hovering around $117K. Active user numbers remained strong, with a peak of over 15M in the final week of the year.

Facebook saw a gradual rise in downloads, peaking at about 108K in the last week of December. Revenue remained modest, with weekly amounts ranging between $7K and $9K. Active user engagement showed resilience, with numbers stabilizing around 21M towards the end of the quarter.

EBA, although not generating revenue, maintained a steady download rate, particularly strong at the start of the quarter with over 142K downloads. Active user numbers displayed some fluctuation, settling around 1.4M by the end of December.

Instagram Lite exhibited a consistent increase in downloads, reaching around 100K in late December. Active users showed a positive trend, peaking at over 738K during the same period.

For more detailed insights and analytics, Sensor Tower provides comprehensive data on app performance metrics across different regions and timeframes.